Horizons West Buses

DELIVERING BUS SOLUTIONS TO THE WESTERN AUSTRALIAN COMMUNITY FOR OVER 30 YEARS

SERVICES
  • SEO & Copywriting
  • Website Design
  • Website Hosting & Backups

For those that ever went to School in Perth, you’ll be sure to remember Horizons West Buses. The bus company behind almost all of Perth’s primary school excursions and swimming lessons. A nostalgic brand, built on a legacy of safety and solid reputation.

Horizons West was chasing a fresh look without losing their long-standing reputation. A website with clear navigation. One that was built for the customer where bookings and enquiries could easily be delivered to the sales team in real time.

Horizons West - Portfolio Web Project iphone view

The Solution

SOLID COMMUNICATION & SPEEDY APPROVALS PROVED THE WINNER FOR THIS PROJECT

During discovery, it was crucial that we worked together to outline Horizons West’s key personas and customer funnels for the website’s landing page strategy. Once finalised, these personas formed the basis for keyword research, copywriting and design.

Next came design. The design was simplistic, taking a panelled approach to convey clear and concise copy, whilst highlighting their safety and reputation amongst the Perth community.

Conditional logic was then applied to enquiry forms depending on the landing page and persona which substantially increased enquiries and conversion as a result.

The results speak for themselves. A team effort meant we were able to deliver the site within 5 weeks from engagement.A big thanks to the team at Horizons West, especially James the Marketing Manager who was so quick to get approvals sorted (the dream client for any freelancer).

Horizon West Portfolio New Website Laptop Version