WPN Clothing is a local Perth based start-up with a social-enterprise approach to business. The team at WPN Clothing pride themselves on developing high-quality technical activewear for the modern man where 10% of all sales go to supporting the Black Dog Institute – a not-for-profit with a mission to combat depression amongst Perth men.
WPN Clothing needed help driving solid leads to their e-commerce store and wanted to work on keeping existing customers engaged. Together, we worked hard to define and deliver campaigns that highlighted their work with mental health and of course, their top-notch activewear.
As all projects started, we met face-to-face to flesh out WPN’s needs and what success looked like. After deciding that social media was a key player in driving qualified leads to their e-commerce website, we worked hard to establish abandoned cart Facebook advertising, product-specific remarketing campaigns and suggested additional products to skyrocket conversions.
Through A/B split testing a variety of creative, offers and messages, we established a blueprint for future advertising campaigns to make sure the dollars spent meant that the right eyes were seeing their advertisements.
Dan and the team at WPN Clothing were a joy to work for, especially with their ongoing commitment to the mental health of men. To find out more on this initiative, check out their website.